About us + culture guide


Last updated on April 8, 2022.

Help us improve them by letting us know if you have suggestions, see something outdated, or find typos and grammatical errors.

We take inspiration from or copy what a few other companies like Yelp, Open Table, AirBnB, and Uber are doing.

Our mission

We’re on a mission to use technology to create a more meaningful, connected bar experience.

As the old nursery rhyme goes:

Twinkle, twinkle little star. Point me to the nearest bar.

We’re doing something about that. BOTY will transform our bars and restaurants from disengaged places into hubs of connection, sincerity, and fun.

The first problem we’re solving on our way to fulfilling that mission is bar goers have a hard time meeting new people or interacting with others because of communication and social barriers. The other problem is there’s no platform that helps bar owners learn more about their customers and stay in direct communication with them.

The name BOTY is derived from the acronym Bartender of the Year, but it quickly evolved to something bigger and simply means better communication and engagement in places.

Company core values

Commit to great service

Treat the customer as if you were that customer. — Unknown

Our goal is to provide others with great customer service and help them know that we care. Push the limits of being empathetic so our customer feels 100% appreciated.

Related reading: The Starbucks Experience, by Joseph Michelli


Commit to great service

We believe that the bar is a place for genuine Interactions and real conversations — the center of connectivity. We use technology to make the bar experience more enjoyable.

Related reading: The Thank You Economy by Gary Vaynerchuk



Integrity is choosing your thoughts and actions based on values rather than personal gain. — Unknown

Our team consists of individuals who have honesty and respect for each other as well as outside customers and vendors.

Related video What really motivates people to be honest in business, by Alexander Wagner



What is a leader?:

A leader is someone who can see how things can be improved and who rallies people to move toward that better vision. Leaders can work toward making their vision a reality while putting people first. Just being able to motivate people isn’t enough — leaders need to be empathetic and connect with people to be successful.

Every company needs a good leader, and this starts with getting the most out of every member on the team. Our goal is to empower and inspire entrepreneurial leaders in every position. We encourage team members to present ideas and create concepts to help fulfill the mission.

Related reading: The 5 Dysfunctions of a Team, by Patrick M. Lencioni



Professionalism is a frame of mind, not a paycheck. — Ceclie Castle

Our goal is to be professional in our thoughts and actions towards our clients, partners and each other.

Related reading: The Power of Habit, by Charles Duhigg


Work and think openly

We continuously communicate what we’re working on, how we’re getting it done and who is involved. Everyone gets the chance too know who is working on what at any given point in time.

We use a mixture of Trello,Notion,Google Drive, and other tools to continually keep the whole team up to date on how our day or sprint is going

Related reading: Principles: Life and Work, by Ray Dalio


Every detail matters

We pay attention to detail and be intimately interconnected to the data. We win by taking pride in everything we work on; big or small.

Related reading: The Organized Mind, by by Daniel J. Levitin



Excellence is not a skill it is an attitude. — Ralph Marston

We encourage our team to continually pursue knowledge and learn. The goal is to always strive to do better.

Related reading: How to Embrace being a Lifelong Learner,


Enjoy the experience

Our team loves to have fun while working hard to innovate and build. We are committed to work/life balance and family is most important in and out of the work environment.

Related reading: Off Balance, by Matthew Kelly

Want to help make the bar experience better?

We’d love to hear from you if 1. you’re passionate about the bar experience, and 2. the values listed on this document resonate with you. You can click here to learn more about opportunities with BOTY.