Cinco de Mayo is almost here. If you don't speak Spanish, Cinco de Mayo translates to the fifth of May, which is just around the corner. Although Cinco de Mayo is a Mexican holiday, the party seems to be even bigger over here in the U.S.

cinco de mayo 2018

You know what's better than celebrating Cinco de Mayo? Celebrating it in a packed bar! If you're looking for some great promotions your bar patrons will love, here are 5 ways to get this fiesta started!

  1. Crazy Drink Specials


It’s not called Cinco de Drinko for nothing. Instead of going with the usual Strawberry Margaritas and Tequila shots, why not offer your guests a little something different?

Get creative and serve up with some new Mexican-inspired drinks (Tamarind Margaritas or Horchata Cocktails) that your customers will be excited to try. If you can create a signature beverage that only your bar offers, you'll have a winner!


  1. Cinco de Mayo Challenge


Host a challenge that takes place on the patio or at the bar. Create an awesome prize for the winners, such as a weekend beach getaway to the Bahamas. You can also do small giveaways, such as t-shirts, for everyone who comes to the bar.

A hot sauce contest or trivia contest is a great way to get the crowd going. Everyone will be sure to bring their friends along. You'll also be able to keep people in the bar longer.

  1. Spread the Word and Get a Reward


Use BOTY App to hype up your celebration. Offer your fans an exclusive deal for spreading the word. You can give your customers a 10% discount, BOTY Points, offer a free drink for checking-in or entries to win the grand prize for the giveaway that you're hosting.

  1. Celebrate All Weekend Long


This year, we're in luck because Cinco de Mayo falls on a Saturday. That means that you can actually keep the party going all weekend long. To keep people coming back for more, make sure that you offer different promotions for each night.

Start Friday off right by bringing in a local mariachi band to serenade your guests. Then make Saturday night into a crazy dance party.


  1. Complimentary Tequila Tasting


Every hour on the hour from 7-10 p.m., offer a new brand of tequila for your customers to taste. Have servers bring around trays of shots for people to try so that they don't have to mob the bar area. Some ideas for tequilas that you can serve include Patron, Espolon, and Casamigos.


cinco de mayo 2018


Regardless of what kind of crowd your bar attracts, remember that the goal is to have fun! So don't be afraid to get creative with your promotions this year so that you’ll give everyone something to look forward to.



Want to connect with people at your bar in a whole new way? Download the BOTY App on iTunes or Google Play for free!




As Americans, we love to celebrate and kick back with a few good drinks. This is also very true when it comes to certain holidays. Here is a list of the top ten drinking holidays in no particular order.


Drinking Holidays



1. Super Bowl Sunday 



The season’s biggest game is much more than just a sports event.  The Super Bowl has become a bona fide American holiday. Football fans across the U.S. flocks to bars on this big day for some good bar food, drinks, entertainment and the game.




2. Mardi Gras


Mardi Gras started out as a day that came after lent when people could start eating food they gave up for lent. Over time it has become one of the most celebrated drinking holidays in New Orleans.


3. Cinco de Mayo


Cinco De Mayo is a favorite day for those who love tequila and celebrating Mexico. This holiday marks a battle that Mexico won over France. Many people believe it is Mexico’s Independence day, which is actually a totally different day. Either way American culture has embraced this holiday and it has become a heavy day of drinking.


4. Labor Day


This holiday was meant to celebrate the workforce in America, however many people are unhappy with their jobs and career choices. This holiday has become almost a mandatory day to barbeque or to head to a bar. Of course, that is if you are lucky enough to have the day off from work.


5. 4th of July


The 4th of July is a great drinking holiday because so many people are celebrating our independence. There are even red, white and blue cocktails to go along with all the fireworks. And let’s not forget the spiked watermelon or jello shots! In the U.S. we do love a great holiday that encourages drinking.


6. Halloween


Halloween was meant to be a kids holiday, however what do you do when you have no kids and you don’t feel like sitting at home handing out candy? You either head to an adult Halloween party or you head to your local bar. Yes, as adults we still do love to get dressed up but we love that we can drink even more.


7. St. Patrick’s Day


This holiday of drinking green beer, eating corned beef and cabbage and dressing like a leprechaun is a big favorite for many. Any holiday that takes you to your local Irish pub or any bar for that matter is going to be a big drinking holiday. Just don’t leave home without wearing green.


8. Thanksgiving Eve



I don’t know if it’s the football, relatives or the food that drives us to drink on Thanksgiving.  It’s most likely a combination of these things. Or maybe it’s the fact that you just burned your turkey and ended up eating at local Chinese restaurant instead. Either way, many Americans across the nation take up lots of drinking on this holiday.


9. Memorial Day 


Memorial day is typically the first summer holiday of the year. It’s a holiday where we honor the soldiers who gave their lives for our freedom. It’s a holiday most of us get off from work, giving us a three or four day weekend of fun. And just like Labor day this drinking holiday is marked with backyard barbecue and attending local bar events.




10. New Year’s Eve 


A new year is a way to celebrate the past and start anew. New Year’s Eve is a day where you are encouraged to open a bottle of champagne at midnight and indulge with friends and families. It’s no wonder with all the big New Year Eve events at many bars and drinking establishments that this is one of biggest drinking holidays in the United States.


Want to connect with people at the bar in a whole new way? Download the BOTY App on iTunes or Google Play for free!



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